Was there ever a more meaningless term than “Cultural Awareness”? I think not.

For several decades, the term has been vomited on the public. Liberal colleges and HR departments, in particular, get an erection every time they say the word. They’ll say the term and stand there proudly – as if uttering the phrase has intrinsic value. And a cottage industry has grown out of the term: sensitivity trainers, software developers, liberal professors, etc. They make money to explain the term, provide a one-sided argument, and shame anybody that dares to disagree.

They believe that cultural awareness is inherently good. End of story..period. As Americans, we should learn to be sensitive…and “sensitivity” will solve America’s international problems!


But what is “cultural awareness”? What does it really mean?

Is this cultural awareness?
Or is this cultural awareness?

You get the point. Culture is not inherently good, nor bad. Like humanity, it’s a mixed bag. It’s up to adults to determine why something is good or bad. They have to use their moral compass (if they have one).

The battle for truth is linguistic. We use words to define our reality…so we have to be careful about the terms we use. “Cultural awareness” is one of these terms – it creates an ambiguity about the world we live in which, in turn, leads to a false understanding.



13 thoughts on ““Cultural Awareness” is a Meaningless Term

  1. So, for my upcoming trip crossing USA by train I don’t need to chew gum, drink Bud, watch baseball, eat bagels, drink black coffee, chew tobacco, wear Levi’s and a Stetson, spell tomato without the “e”, or ……. Hell, I didn’t need to have bought that Rough Guide after all! 😂😂😂😂

      1. Funnily enough Ron my wife is looking forward most to the natural stuff whereas I crave the city architecture in Denver, Chicago, NY, blues music bars in Chicago and microbreweries.

      2. The architecture is great, as well. You should add a baseball game to the list if you can…quintessential Americana. And the architecture for some of these stadiums is great (I have seen 26 of the 30 stadiums).

      3. Wow, some record. I love football and basketball, went to a Super Bowl in New Orleans 1991 and saw the great Jie Montana destroy the Broncos. Missed out on seeing Michael Jordan though. I’ve lost count how many evenings I spent in bars in Memphis and Louisville drinking Coors and Bud as the poor barman explained baseball to me for the millionth time! I really really don’t get it! But I will definitely be posting lots of architecture shots here and on Instagram too.

      4. I’m even looking forward to “feeling” the mood in the US via newspapers and bar conversations, the psychologist in me just won’t fade away!!

      5. I try hard to be a bit of a cultural soak on our travels, sitting in bars, chatting with hotel cleaners, waiters, and generally taking time with people. I like to find the small local museums too rather than the mega national ones. Found some great ones in Czech Republic and Spain last year. Amtrak interests me too, just had a series of tv programs about it here in UK too.

      6. Good ideas…the little nooks and crannies of the States are the best spots many times. I do like the quirky sides as well – strange museums and sites.

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